Gritt and Mikkel, Founders
While studying Fashion Design in Copenhagen, Gritt had internships followed by a job in the conventional fashion industry. Here she quickly noticed the industry’s lack of interest in sustainability and long lasting collections. Discussing her urge to make a difference with her partner, Mikkel, the idea of creating their own company was quickly born.
Our design essence has roots in the Scandinavian, timeless simplicity. We love colours and print inspired by nature, and the character a special print gives a garment.
Sustainability comes from within
We strive to make the most sustainable choices across the entire value chain, from design to the final product and packaging. We only cooperate with companies who value sustainable practices, high quality and fair working conditions, and who we can be proud of calling collaborators and even friends.
Our styles are manufactured at Herbal Fab in India, a fully GOTS certified factory. Herbal Fab was founded by two brothers, Prashant and Kunal Balar, and collaborates with young brands who have sustainable and ethical values and a low minimum of quantity per style. Herbal Fab stands with Fashion Revolutions initiative and participates in the Who Made Your Clothes campaign.
Sustainability, a never ending proces
We always strive to do our very best and we are continuously learning and evolving our ethical and eco friendly practices. With that said, we know we are not perfect. There is still a long way ahead of us and much more to learn and improve. But we are ready.
We all cast a vote for our future with the actions we take and the money we spend, and that includes us too.