Through SANDERMANN my goal is to reintroduce the use of Danish wool and to show the unlimited potential of a natural and local material as well as a responsible fashion that is far from boring.
Bringing Creative Ideas to Life
I am constantly experimenting with my designs and creative processes. My creations have never been dictated by trends. Instead, I like to be inspired by very abstract themes often related to nature and art. For example, I have found inspiration in lighthouses, insects trapped in amber and dramatic stories about shipwrecks. In my upcoming collection my approach has been to observe Butterfly wings from a new angle.
Soon, my collections will also include accessories and bags.
Educating the Consumer through a Sustainable Design
It is often a big surprise when I explain that my designs are 100% made in Denmark, from Danish wool. It is my way of making the consumers aware of the benefits of local Danish material and to promote a more sustainable fashion.
In 2018 my efforts paid off, and I won the Netherlands’ “Fashion Makes Sense Award.” An award that is specifically intended to support sustainable designers for them to further develop their talents.