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In recent years the environmental and sustainability debate in Scandinavia has become inevitable and omnipresent.
This debate has thus opened my eyes to the immense environmental and human consequences caused by a textile industry most often driven by profit. Concurrently, these alarming findings also have furthered my insights into an industry undergoing positive change.
An important driving force behind this change is new sustainable and innovative brands. All setting environmental and human values as well as the search for superior quality beyond the sole pursuit of profit.
Through my role as Ambassador of Scandinavian brands I quickly realised the importance to create a concept adapted to the business models of new sustainable brands, in order to make them visible internationally.
Anne Jørgensen, Scandinavian Sustainable Brands Ambassador
Being Danish and living in France, I often experience a great interest in Scandinavian design, its simplicity and clean lines.
Further, I have delighted in working with both French and Danish fashion professionals who have met me with genuine interest, openness and willingness to collaborate and to discuss solutions agreeing on the common goal: to facilitate a transition into a more responsible industry.
Surrounded and encouraged by this enthusiasm and energy, I am therefore more than ever determined to contribute to a successful transformation of one of the most polluting industries.